We handle your personal data for various reasons, depending on your interactions with our Services:

1. Creating, maintaining, and securing your account.
2. Providing and improving requested services.
3. Communication:
   • Responding to inquiries and resolving issues
   • Sending important updates about our services, terms, and policies
   • Facilitating user-to-user communication (when applicable)
4. Business Operations:
   • Managing orders, payments, and exchanges
   • Requesting and processing feedback
   • Fraud prevention and security maintenance
5. Marketing and Advertising:
   • Sending promotional materials (with option to opt out)
   • Developing personalized content and ads
6. Service Improvement:
   • Analyzing usage patterns to enhance user experience
   • Optimizing marketing and promotional strategies
7. Legal and Ethical Obligations:
   • Protecting individuals’ vital interests
   • Preventing harm

All processing activities are conducted in accordance with applicable laws and your specified preferences.

We may disclose your personal data in specific circumstances:

1. Business Transitions: During mergers, acquisitions, asset sales, or similar corporate events, your information may be shared or transferred as part of the process.
2. Affiliate Companies: We might share data with our parent company, subsidiaries, joint ventures, or other affiliated entities. In such cases, these companies are required to adhere to our privacy policies.
3. Strategic Partnerships: To enhance our product offerings or provide special promotions, we may share your information with select business partners.

In all cases, we strive to limit the information shared to only what is necessary for the specific purpose and ensure that appropriate safeguards are in place to protect your privacy.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy notice, unless a longer retention period is mandated or permitted by law (e.g., tax, accounting, or other legal requirements). We will not keep your data longer than the duration of your account with us.

When we no longer have a legitimate business need for your personal information, we will take one of these actions:

1. Delete the information
2. Anonymize the data
3. If deletion or anonymization is not feasible (e.g., data stored in backup archives), we will securely store the information and isolate it from further processing until deletion becomes possible

This approach ensures that we only keep your data for as long as it serves a necessary purpose, while complying with legal obligations and protecting your privacy.

We take the security of your personal information seriously and have implemented robust technical and organizational measures to safeguard it. Our security protocols include:

• Appropriate technical safeguards
• Organizational policies and procedures

However, it’s important to note that no method of electronic transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. There’s always a risk that skilled hackers, cybercriminals, or unauthorized third parties might breach our security measures. We encourage you to take precautions on your end:

• Access our Services only from secure environments
• Be aware that transmitting personal information to and from our Services carries some inherent risk

Rest assured that we continuously work to enhance our security measures, but we also believe in transparency about the limitations of online security. We’re committed to doing our utmost to protect your information, but we also rely on your vigilance in practicing safe online behavior.

Our Commitment: We do not intentionally gather data from or market to individuals under 18 years old.

User Agreement: By using our Services, you confirm that you are:

• At least 18 years old, or
• A parent/guardian consenting to a minor’s use of our Services

Actions If Minors’ Data Is Collected: If we discover we’ve inadvertently collected information from users under 18, we will:

1. Deactivate the associated account
2. Swiftly remove the data from our systems

Reporting Concerns: If you believe we may have any data from or about a child under 18, please notify us immediately at support@primepathadvisory.com.

We take the protection of minors’ privacy seriously and appreciate your cooperation in maintaining a safe environment for all our users.

1. Consent Withdrawal:
   • You can withdraw consent for processing your personal information at any time.
   • Contact us at support@primepathadvisory.com to withdraw consent.
   • Note: This doesn’t affect the lawfulness of processing before withdrawal or processing based on grounds other than consent.
2. Marketing Communications: opt out anytime by:
   • Clicking ‘unsubscribe’ in our emails
   • Replying “STOP” or “UNSUBSCRIBE” to SMS messages
   • Contacting support@primepathadvisory.com
   • You’ll be removed from marketing lists but may still receive essential service-related communications.
3. Account Management:
   • Review or modify your account information by logging into your account settings.
   • To terminate your account, contact us for deactivation or deletion from active databases.
   • Note: We may retain some information to prevent fraud, troubleshoot issues, assist with investigations, enforce terms, or comply with legal requirements.

We’re committed to respecting your privacy choices while maintaining necessary communications and legal compliance.